According to online traffic researcher comScore Inc., MapQuest ranks a solid third for mobile users in the U.S. Mobile Americans haven’t ignored MapQuest entirely.
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I tried unsuccessfully to delete Apple’s map application and Google’s from Android and iOS and it doesn’t work.” “The thing is that smartphones are mostly controlled by Apple and by Google. “There’s only so much they can do to help but generally, Verizon is very good to the companies it acquires,” Enter said. That could prevent Verizon from favoring its mapping solution over a competitor’s. The company could shut down or sell off the mapping service, he said.Įntner also pointed to Title II of the Communications Act, better known as the Net Neutrality rule, that requires Internet providers to be fair to all Web traffic. Then again, mapping is not Verizon’s core business. “This bodes pretty well for MapQuest because it could become the designated map solution for Verizon.” Verizon picked up MapQuest “by accident because it was part of the advertising platform that they really wanted,” he said. Its future could go either way, Entner said.
“They (MapQuest) were the leader and then they let it slip away and to a certain extent, they underestimated mobile,” said Roger Entner, founder and analyst with Recon Analytics, a Boston consultant and market researcher. Consumers who opted for MapQuest have had to physically choose - and configure their phones - to use the service. Those companies had a feature MapQuest just couldn’t compete with: being the default map on smartphones. MapQuest, the once beloved map service consumers would use to print out for mobile directions, moved to the back burner last decade after the rise of Google Maps and Apple’s iPhone. Digital Replica Edition Home Page Close Menu
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